Prolific Music Company
is an independent record label based in Lagos, Nigeria. Our aim is to support and promote emerging and established artists across Nigeria; releasing music, organizing tours and securing entertainment industry employment and deals for the acts signed to the label.
After more than 8 years’ working as an entrepreneur in the entertainment industry through music and show promotion, Directors of Prolific Music Company has developed the contacts and experience necessary to propel this new label and its artists to success. This business structure/plan will demonstrate how Prolific Music Company will create strong brand recognition within the Nigerian’s music scene and generate profit long-term through royalties, record sales, merchandise and other revenue streams.
SWOT Analysis Strengths · Outstanding ability to understand trends faster · Distribution to major online music stores · Industry support and advice via key players in the music industry . Marketing and financing tactics.
Weaknesses · Constraints of building better brand loyalty amongst fans · Liberty of working with the desired promotion budget.
Opportunities · Long list of influential press, media and music industry contacts · Build better regional connections through indigenous style of publicity and sales .
Threats · Competition from other high-profile independent and major labels
1 . Achieve both regional and national media coverage
2. Increase Online music stores streams and downloads
3. Successfully launch our artiste brand name and position the company as a
reliable competitor in Nigerian Music Business
KPIs (Key Performance Indicators) for the next 1 – 3 years
1. Secure at least 3 high-profile singles and cover stories within the first year
2. Reach a combined total of 1,000,000 streams and downloads
3. Generate profit from all available online sales
Products & Services
Distribution · Music distribution to all major online stores secured via a high profiled aggravator, including iTunes, Spotify, Apple Music, Tidal, Deezer and Google Play.
Artist management provided by Prolific Concept Entertainment, a successful independent music industry consultant firm with 12 years’ experience working in the industry.
Events and tours will be organised through Prolific Music Company contacts within the music industry, including venue owners and promoters. Events will be promoted through both local and national media coverage and social media..
Merchandising will be organised and implemented by Kreek Corey. An expert in music merchandising, will create products through his own merchandising company and sell items during gigs, tours and online.
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